G Google Ads — All-Time Performance
Total Spend
$366.82
All Time
Total Clicks
144
Paid Search
Impressions
2,231
Search Network
CTR
6.45%
Industry Avg: ~3.2%
Avg CPC
$2.55
Cost Per Click
Conversions
0
Tracking Setup Needed
G Campaign Architecture
| Campaign | Status | Channel | Spend | Clicks | Impr. | CTR | CPC |
|---|
| Search | Industry Specific | Construction Trucking Restaurant |
Active |
Search |
$83.49 |
30 |
461 |
6.51% |
$2.78 |
| Search | SBA Loans | Government Backed |
Active |
Search |
$80.78 |
35 |
623 |
5.62% |
$2.31 |
| Search | Working Capital Loans | High Intent |
Active |
Search |
$76.97 |
31 |
459 |
6.75% |
$2.48 |
| Search | Invoice Factoring & PO Finance | Cash Flow |
Paused |
Search |
$47.27 |
19 |
299 |
6.35% |
$2.49 |
| Search | Equipment Financing | Asset Based |
Paused |
Search |
$45.52 |
20 |
253 |
7.91% |
$2.28 |
| Search | Business Line of Credit | Revolving |
Paused |
Search |
$32.80 |
9 |
136 |
6.62% |
$3.64 |
| Search | Competitor Conquesting | Lender Alternatives |
Removed |
Search |
$0.00 |
0 |
0 |
— |
— |
| TOTAL | | |
$366.82 |
144 |
2,231 |
6.45% |
$2.55 |
G Spend Distribution by Campaign
T Monthly Trend
| Month | Spend | Clicks | Impressions | CTR | Avg CPC | Active Campaigns |
|---|
| April 2026 |
$192.67 |
57 |
807 |
7.06% |
$3.38 |
7 (incl. paused) |
| May 2026 |
$80.04 |
58 |
928 |
6.25% |
$1.38 |
6 |
| June 2026 (1–9) |
$94.24 |
29 |
496 |
5.85% |
$3.25 |
3 active |
| ALL TIME |
$366.82 |
144 |
2,231 |
6.45% |
$2.55 |
— |
May had the lowest CPC at $1.38 — 59% cheaper than April. June is trending higher at $3.25 CPC with only 3 active campaigns currently running.
G Top Performing Keywords (by Clicks)
| Keyword | Match | Campaign | Clicks | Impr. | CTR | CPC | Spend |
|---|
| business capital loans |
Phrase |
Working Capital |
31 |
459 |
6.75% |
$2.48 |
$76.97 |
| sba loan requirements |
Phrase |
SBA Loans |
13 |
233 |
5.58% |
$1.60 |
$20.82 |
| how to get a sba loan |
Phrase |
SBA Loans |
13 |
220 |
5.91% |
$2.10 |
$27.33 |
| industrial equipment financing |
Phrase |
Equipment Financing |
10 |
88 |
11.36% |
$2.10 |
$21.01 |
| sba 7a loan |
Phrase |
SBA Loans |
9 |
120 |
7.50% |
$3.63 |
$32.63 |
| equipment loans |
Phrase |
Equipment Financing |
7 |
122 |
5.74% |
$2.21 |
$15.48 |
"industrial equipment financing" has the highest CTR at 11.36% — more than double the industry average. "business capital loans" drives the most volume with 31 clicks.
M Meta Ads — Campaign Architecture
Total Campaigns
3
All Lead Generation
Total Ad Sets
5
Across 3 Campaigns
Total Ads
0
Creatives Pending
Status
PAUSED
All Campaigns
Total Daily Budget
$75
When Activated
Spend to Date
$0.00
Not Yet Launched
All 3 Meta campaigns are built and configured but currently paused. They are awaiting Meta Pixel installation on the website and ad creative uploads before activation. Once the pixel is installed and creatives are added, these campaigns can be turned on immediately.
M Meta Ads — Budget Allocation
| Campaign | Ad Sets | Daily Budget | Monthly Est. | Strategy |
|---|
| Conversions | Business Owners | Lending Marketplace |
1 |
$30.00 |
~$900 |
Lowest Cost |
| Conversions | Industry Specific | Construction Trucking Medical |
3 |
$40.00 |
~$1,200 |
Lowest Cost |
| Retargeting | Website Visitors | Apply Now |
1 |
$10.00 |
~$300 |
Lowest Cost |
| TOTAL |
5 |
$80.00 |
~$2,400 |
— |
To activate Meta campaigns, the following items are needed:
1. Meta Pixel installed on baystreetlending.com (instructions sent to Vadym)
2. Ad creatives (images/videos) uploaded to each ad set
3. Campaign status changed from Paused to Active
M Meta Ads — Funnel Strategy
PROSPECTING (Top of Funnel)
Business Owners | Lending Marketplace
Broad targeting — all business owners seeking funding. Largest budget at $30/day to generate volume.
Industry Specific | Construction, Trucking, Medical
3 segmented ad sets targeting specific industries with tailored messaging. $40/day combined budget.
RETARGETING (Bottom of Funnel)
Website Visitors | Apply Now
Retargets users who visited baystreetlending.com but didn't apply. $10/day budget to re-engage warm leads with urgency-focused messaging.
Requires: Meta Pixel
Retargeting audiences require the Meta Pixel to be installed and tracking before this campaign can build its audience pool.
S SEO — Organic Keyword Rankings
Tracked Keywords
20
SEMrush
Top 10 Rankings
7
Page 1 Visibility
Best Position
#2
PO Financing
Top Volume Keyword
1,600
SBA Loan Rates
| Rank | Keyword | Volume | Traffic % | URL |
|---|
| #2 |
how much does purchase order financing cost |
90 |
8.47% |
/capital-solutions/po-financing |
| #2 |
invoice factoring fees and costs for borrowers |
50 |
6.77% |
/lending-resources/invoice-factoring-guide |
| #4 |
sba construction loan lender compliance requirements 2026 |
320 |
5.08% |
/lending-resources/sba-loan-requirements |
| #5 |
fast working capital |
140 |
5.08% |
/capital-solutions/working-capital |
| #6 |
ba street |
90 |
1.69% |
/ |
| #7 |
current sba loan interest rates march 2026 |
260 |
8.47% |
/lending-resources/sba-loan-rates-and-terms |
| #7 |
current sba loan rates march 2026 |
210 |
5.08% |
/lending-resources/sba-loan-rates-and-terms |
| #8 |
current sba loan interest rates |
210 |
1.69% |
/lending-resources/sba-loan-rates-and-terms |
| #10 |
fast working capital loans |
260 |
1.69% |
/lending-resources/working-capital-loans |
| #13 |
current sba loan rates |
1,600 |
10.16% |
/lending-resources/sba-loan-rates-and-terms |
Ranking #2 for two high-intent keywords ("PO financing cost" and "invoice factoring fees"). The highest-volume keyword "current sba loan rates" (1,600 monthly searches) ranks #13 — strong potential to move to page 1 with targeted content optimization.
T Work Completed & In Progress — All Tasks (49)
Google Ads Google Ads (7 tasks)
- Created 6 search campaigns covering SBA loans, working capital, equipment financing, invoice factoring, business line of credit, and industry-specific targeting
- Connected business location to Google for local ads
- Set up conversion tracking
- Connected Google Tag Manager and Google Analytics 4
- Performed initial keyword research for Google campaigns
- Refresh Google campaigns
- Change content
Meta Ads Meta Ads (5 tasks)
- Created 3 lead generation campaigns (Business Owners, Industry Specific, Retargeting)
- Integrated Meta on Melleka App
- Configured Facebook map fields
- Created New Contact / FB Lead Submitted workflow
- Set up Meta Pixel (instructions sent, awaiting installation)
CRM / Automations CRM / Automations (8 tasks)
- Created sub-account on Melleka App
- Invited clients to Melleka App
- Connected Salesforce to Melleka App for lead flow
- Created Zapier zap for web form submissions to Melleka App
- Purchased and verified toll-free number
- Created #1 SMS snippet for lead nurture workflow
- Created #2 SMS snippets for lead nurture workflow
- Change form filter
Email / SMS Email & SMS (3 tasks)
- Created email campaign #1 template for lead nurture workflow
- Set up email domain
- Create Email Campaign #1 for lead nurture workflow
Content / Creative Content & Creative (5 tasks)
- Created UGC script options
- Created general content ads
- Created Reddit account
- Create and schedule social media posts 3x weekly
- Create Reddit Ads
Reporting Reporting & Analytics (3 tasks)
- Created Looker Studio report
- Added to online listings
- Performed initial keyword research for Bing campaigns
Upcoming Platforms Upcoming Platforms (5 tasks)
- Create Bing account
- Create Bing Ads
- Create a LinkedIn campaign
- Run LinkedIn ads
- Create Reddit Ads
Task Summary: 30 tasks completed, 14 in progress or new, 5 upcoming platform expansions planned. Total: 49 tasks tracked.
! Strategic Insights & Recommendations
1. Google Ads: Strong Search Foundation
6.45% CTR is double the financial services industry average (~3.2%). The $2.55 avg CPC is highly competitive for business lending keywords that typically run $15-50+ CPC. The campaign architecture covers the full product suite: SBA loans, working capital, equipment financing, invoice factoring, business credit lines, and industry-specific targeting.
2. Meta Ads: Ready to Activate
All 3 campaigns are fully structured with 5 ad sets covering broad business owners, industry segments (construction, trucking, medical), and retargeting. Total planned daily budget is $80/day (~$2,400/month). The funnel is designed with prospecting at the top and retargeting at the bottom. Activation is blocked on Meta Pixel installation and ad creative uploads.
3. Conversion Tracking Priority
0 conversions tracked to date across Google Ads. This is the highest priority item — once proper conversion tracking is configured (form submissions, phone calls, application starts), the campaigns can optimize toward actual lead generation rather than just driving clicks.
4. SEO Wins: Page 1 Visibility Growing
7 keywords ranking in the top 10 organically, including #2 positions for "PO financing cost" and "invoice factoring fees." The SBA loan rates page drives the most organic traffic potential with rankings for multiple high-volume SBA queries (1,600+ monthly searches). Continued content investment here can compound organic lead generation.
5. Multi-Platform Expansion Roadmap
Bing Ads, LinkedIn Ads, and Reddit Ads are all in the pipeline. LinkedIn is particularly strong for B2B lending — targeting by job title (CEO, CFO, business owner) and industry. Bing captures the ~6% of search market share that Google misses, often at lower CPCs. Reddit provides community-based awareness in business and entrepreneur subreddits.